About This Project

Arcane Tinmen makes plastic card sleeves and other gaming accessories for trading card games like Magic: The Gathering and YuGiOh. They operate within a large global niche of passionate consumers and close-knit customers.

When Arcane Tinmen was purchased by new owners and preparing for global growth, we helped them formulate the foundations of a new company strategy by identifying and contextualizing core values, defining a company purpose and pointing out critical focus areas for their business.

Konceptudvikling, Ledelseskommunikation